Johammer e-mobility, Bang & Olufsen at Schottenring Vienna
The goal of this project was to determine the value of the electric motorcycle (www.johammer.com) as an advertising medium compared to other mediums, and to develop a marketing strategy for future advertisers. The market data was planned and gained through a contest and through field research. With its extraordinary form, design and image, the J1 motorcycle brings unique value for advertisers that conventional channels cannot achieve.
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